Trending Hair Colors for 2024: Gorgeous and Modern Tones that will look Best on You

Without further ado, here are our Color Trend Predictions for 2024!


Taylor Swift at the Golden Globes, showing Old Money Blonde hair.

Taylor Swift at the Golden Globes, showing Old Money Blonde hair.

  1. Old Money Blonde

    We’ve been seeing this one all over TikTok so it should come as no surprise. We had a feeling a low maintenance blonde would make the list somewhere, but dirty blonde is back my friends! Made most popular this year by Taylor Swift. Platinum girlies- this is an opportunity to give your tresses a break.

Hailey Bieber and Irina Shayk Cacao brunette. 2024 Hair Color Trends.

2. Cacao Brunette

A play on natural earth tones, Cacao is a rich and decadent tone flattering for medium warm skin tones. Brunettes are often difficult to strike just the right balance of warm and cool. We believe this one to be optimal, shown here on Hailey Bieber and Irina Shayk.

Anya Taylor- Joy at the Golden Globes. 2024 Buttercream Blonde Hair Trend.

3. Buttercream Blonde

This platinum alternative offers a well rounded take on a bright blonde. Almost a California blonde tone, but not quite platinum, this tone is flattering on fair to medium skin tones. We love it on celebrities like Anya Taylor-Joy, how stunning is she.

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